Premium energy · performance · nutrition
Fuel the Hype.
Premium energy drinks, performance and nutrition crafted for the active, adrenaline-fuelled life. Pick your fuel and go.
Supplements
Fuel
Your Passion
Protein, creatine, collagen and L-carnitine to back the work you put in.
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Energy Drinks
Maximum
Energy
Bold, functional energy by the case. Big flavour, clean lift, no compromise.
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Pre-Workout
Disrupt
Your Routine
Xtreme pre-workout shots engineered to keep you sharp from warm-up to final rep.
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Behind the Hype
Meet
Ben Williams
Hype Ireland was founded by Ben Williams, a boxer, DJ and online superstar bringing the brand's energy, performance and nutrition range to Ireland. Get the full story behind the movement.
Read the story